20 year vision-led digital media veteran specializing in Programming Strategy, Series Development, Interactive Content and Branded Content. Strong expertise in new media, including YouTube, Twitch, & TikTok focusing on the intersection of technology and content. Proven track record of driving viewership and building audiences for brands.

EXPERIENCE

RED BULL MEDIA HOUSE - Santa Monica, CA

Director, Gaming Network | 2021-2024

Led the gaming vertical for Red Bull’s Media Network, driving content strategy, branded integrations, and large-scale digital activations. Collaborated closely with agency partners and brands to execute impactful influencer and sponsorship programs.

  • Managed all content production, social publishing, and communications for Red Bull’s largest North American audience (60M+), aligning brand strategy with audience engagement goals.

  • Spearheaded partnerships with key agencies and brands, including Sony, Capcom, Riot, Activision, EA, and Ubisoft, to create seamless branded experiences across gaming, esports, and influencer-driven content.

  • Drove Red Bull’s social media presence on TikTok, Twitter, and Insta, leading to doubled viewership and engagement YoY.

  • Successfully launched a US-focused YouTube channel, increasing viewership by 100%, quadrupling audience engagement, and expanding Red Bull’s reach within key demographics (GenZ and female gamers).

  • Led strategy for major live events like TwitchCon, LCS, and VCT, elevating Red Bull’s role in gaming culture.

TWITCH - Los Angeles, CA

Contract, Content Development & Production | 2020

Developed and executed content strategy and branded partnerships for Twitch’s official gaming channel, working with agencies and brands to create compelling, brand-integrated content.

  • Developed and produced a diverse slate of brand-funded content, including gaming, esports and competition shows.

  • Managed Twitch’s inaugural RFP for external content, to launch new live shows.

  • Collaborated with brand partners to develop innovative content formats, increasing user engagement and brand visibility.

VERTICAL NETWORKS - Venice, CA 

Vice President, Content Development + Brand Strategy | 2018-2019

Led branded content strategy and partnerships at Vertical Networks, a joint venture between Snapchat and Elizabeth Murdoch. Focused on developing new formats and partnerships to engage Gen Z audiences across multiple digital platforms.

  • Oversaw content development for branded campaigns on Snapchat, Facebook, YouTube, and Instagram.

  • Developed and sold 6 original series to Facebook and Snapchat, driving monetization strategies.

  • Spearheaded the production of interactive series like Clothes Call for Walmart, bridging branded content with consumer engagement on emerging platforms.

  • Led pitches for new clients, collaborating with agencies and brand partners to create impactful branded campaigns.

MASHABLE - Culver City, CA

Director of Video | 2015-2017

Managed a multi-platform video portfolio at Mashable, leading the creation and execution of branded content initiatives across YouTube, Facebook, Snapchat, and Instagram. Oversaw relationships with brands and agencies to deliver high-impact video strategies.

  • Developed Mashable’s first esports news team and content strategy, integrating branded content with live event coverage.

  • Produced a wide array of branded content, including editorial, long-form, and short-form videos, while overseeing a team of 12 producers across key markets.

  • Executed campaigns for major brands through video for Facebook, Snapchat, Verizon and NBC Universal. .

  • Led branded content initiatives and pitch strategies for new clients, collaborating with both creative agencies and sales teams to meet brand objectives.

BUZZFEED MOTION PICTURES - Los Angeles, CA

Senior Creative Producer | 2013-2014

Pioneered branded content production at BuzzFeed Motion Pictures, developing creative strategies and high-impact branded series for global brands.

  • Launched BuzzFeed’s branded content division, leading creative development for social video campaigns.

  • Managed relationships with top agencies and clients, conceptualizing and executing branded content that integrated seamlessly into BuzzFeed’s viral content ecosystem.

  • Led pitches, collaborating with sales teams and agencies to deliver successful campaigns that aligned with brand goals.

OMELET - Culver City, CA

Senior Producer | 2011-2013

Led branded content development at Omelet, an advertising agency focusing on technology, new media, and entertainment clients. Managed client relationships, video production teams, and creative content execution.

  • Worked with top brands like Microsoft, Sony, Walmart, and Red Bull to produce branded content across platforms.

  • Served as Acting Head of Production, overseeing budgeting, scheduling, and execution of video projects.

  • Developed profitable new business initiatives by collaborating with agencies to pitch creative content solutions and build strong brand partnerships.

CBS INTERACTIVE - San Francisco, CA

Managing Producer | 2006-2010

Managed all aspects of FilmSpot/MovieTome, CBS Interactive’s movie entertainment site. Managed a team of 3.

  • Managed all product and editorial for CBS’s film site, leading freelance developers and in-house writers and data producers to develop a film focused audience within the large CBS digital entertainment network.

  • Worked with the account team to sell targeted ad inventory and execute branded content projects. 

  • Led studio communication for press kits and studio assets such as trailer premieres. 

  • Supported other CBS Interactive entertainment properties, including podcast production for TV.com, video production and development for GameSpot, video production for Last.fm and CNET.