DEFY MEDIA X SONY PLAYSTATION

Super Gamer Builds was an exciting branded content series developed in partnership with Sony PlayStation’s hardware division. Each episode of Super Gamer Builds was tied to the launch of a new, game-specific PlayStation console, elevating the anticipation and excitement around both the console and the featured game. Our goal was to showcase the incredible creativity and craftsmanship behind each build, while simultaneously celebrating the passion of gaming fans by giving them a chance to win these exclusive, custom pieces.

The series saw remarkable success, with huge viewership and an overwhelming fan response. Not only did it drive excitement around the PlayStation brand and the featured games, but it also fostered a deeper connection with the gaming community by rewarding the most dedicated fans with rare and highly coveted items. Super Gamer Builds stood out as a prime example of how branded content can engage audiences on a deeper level, blending creativity, gaming culture, and fan loyalty into one highly successful, visually stunning series.