After Party was a high-energy after-show developed in partnership with Bud Light, following the popular Twitch Rivals competition. This series was designed to provide in-depth analysis of the week’s Twitch Rivals events, with expert commentators breaking down the highlights, discussing key moments, and offering unique insights into the gameplay.

The show benefited from a strong audience handoff from Twitch Rivals, ensuring a seamless transition and maintaining high engagement levels as viewers tuned in for more content. Thanks to this strategic tie-in and the excitement surrounding the Rivals competition, After Party quickly gained massive viewership, cementing itself as a must-watch follow-up to the main event.

This series marked Bud Light’s first major foray into Twitch programming, and it became a standout example of how brands can successfully integrate into the gaming community while delivering valuable, relevant content. By focusing on expert commentary, behind-the-scenes stories, and fan-driven engagement, After Party provided an authentic extension of Twitch Rivals that deepened the connection with the gaming audience and built brand affinity for Bud Light.