Vertical Networks + TikTok

Fame War was an interactive, high-energy branded content series created in collaboration between Vertical Networks and tiktok. The show featured two hosts from the popular Brother channel on Snapchat as they competed for “fame” by engaging their personal TikTok audiences in a series of increasingly ridiculous and entertaining stunts.

Each week, the two influencers would battle to gain the most engagement on their posts, pushing their creativity and charisma to new levels as they vied for the top spot in the “fame” race. The premise of the series revolved around fun and lighthearted stunts, designed to keep audiences hooked and engaged week after week.

Fame War effectively leveraged the viral nature of TikTok and Snapchat to create a truly interactive experience. Fans didn’t just watch the competition unfold – they were invited to join in the fun by engaging with the influencers' posts, further driving the sense of community and participation. The series generated tremendous excitement, with each episode offering a fresh, unexpected moment that kept viewers coming back for more.

Through Fame War, we not only highlighted the dynamic personalities of the influencers but also created a compelling, social-first experience that was a perfect fit for the fast-paced, engagement-driven world of TikTok.