Red Bull What’s Your Play? was an innovative interactive campaign designed to connect some of Red Bull USA’s biggest gaming influencers with their audiences in a fun and engaging way. The campaign centered around custom quizzes created by five top influencers, allowing their fans to participate by answering gaming-related questions. The lucky winners who answered the questions correctly were rewarded with a range of exciting prizes, from gaming hardware to exclusive one-on-one gaming sessions with their favorite creators.

The beauty of What’s Your Play? lay in its ability to foster direct interaction between influencers and their fanbase, creating a sense of community while offering fans the chance to win highly coveted prizes. The campaign was strategically extended across digital platforms, maximizing engagement and amplifying the reach of each influencer’s fanbase.

Additionally, What’s Your Play? had extensions with several national retail partners, enhancing its visibility and giving fans even more ways to get involved. This integration of influencers, interactive content, and brand partnerships allowed Red Bull to create a memorable experience that drove fan loyalty, brand love, and deepened our connection with the gaming community.