Red Bull New Game was the cornerstone of the Red Bull gaming content ecosystem, created to provide a monthly tentpole event that anchored our content calendar with big talent and high engagement. Each episode was carefully designed to deliver a massive content output, resulting in 25-35 social videos, 3-5 longform YouTube videos, and 1 interactive live event broadcast across 4-5 different channels. This multifaceted approach ensured constant engagement with audiences, while also expanding Red Bull’s presence across platforms. By integrating the YouTube API, viewers were given the opportunity to compete directly in-game, making Red Bull New Game an immersive experience.

The show’s interactivity reached new heights with each episode’s live broadcast, where fans could engage in real-time through challenges and votes. As a unique reward, the winner of each episode earned the opportunity to create their own message or artwork for a billboard, driving even more excitement and personal investment. Red Bull New Game not only boosted Red Bull’s visibility in the gaming space but also gave fans a direct hand in the action, creating a community-driven experience that elevated both the brand and its audience.