RED BULL SETTLE THE SCORE | 2023

Red Bull Settle the Score redefined how gaming communities interact with esports competitions by creating a truly immersive and collaborative experience on Twitch. Over four weeks, famous game streamers SmallAnt and GrandPooBear went head-to-head in a live-streamed battle, with fans directly engaging in the action. Through a bespoke Twitch extension, fans enrolled in one of the streamers’ teams and earned in-game currencies by watching, answering trivia, and completing missions. This gamified approach kept viewers active and invested during the streams and beyond, with a 24/7 Live Hub on Red Bull’s Twitch channel that featured real-time leaderboards and sustained excitement even when the streamers were offline.

To elevate the experience further, we introduced Cubert, a custom interactive LED cube placed on the streamers’ desks, which bridged the digital and physical worlds. Fans participated in IRL missions and online side quests, unraveling Cubert’s origin story through an alternate reality game. The event saw immense success, generating 3.7 million user interactions, with an average of 5.25 hours watched per viewer—surpassing industry benchmarks by 1,000%. With the Twitch extension alone capturing 1.2 million interactions, Red Bull Settle the Score proved to be a groundbreaking blend of gaming, technology, and community engagement..